The importance of good lighting
Foot District is what is known in business terms as a "pure player": a business model born for online sales.
Historically, few sectors have considered light a strategic element of Shopfitting. The premise was: illuminate the product at the lowest possible cost.
This is an understandable position given the limited variety of solutions available, where durability and price were the only variables in the equation.
But today, Shopfitting has the options, the knowledge and the tools to propose real lighting projects focused on improving the visual of the space, the customer relationship and environmental respect as a basic element of the shop rather than a premium bet.
Inefficient lighting not only produces a higher electricity bill. Its impact on the consumer experience and on the environment can also affect the cost-effectiveness of maintenance and installation costs.
We give you 3 keys to prevent this from happening and to turn your shop lighting into a differential value for consumers.
Why should we think of lighting in terms of efficiency and sustainability?
There are 6 types of costs associated with the lighting of Retail spaces (apart from acquisition cost). With an eco-efficient lighting project, we automatically reduce all of them.
Direct costs: infrastructure, installation, maintenance and electricity bill
Undertaking a lighting project from the perspective of “quantity and unit cost” always results in oversized projects. Consequently, infrastructure, labour, installation and maintenance hours will increase over time.
Indirect costs: environmental impact and labour costs
Naturally, the higher the electricity bill, the higher the energy consumption. And although a few kilowatts may not mean much to the profitability of our commercial spaces, they do to the planet when we all neglect them in the same way.
The point is to find out how to create an eco-efficient lighting project in a retail space.
What are the keys to creating an eco-efficient lighting project?
Limit light barriers in your layout
Something that great Retail designs have in common is that they play not only with the distribution of furniture but also with the distribution of light. Something to which more traditional shops give less importance, erring on the side of excessive zeal for the amount of product on display, which results in narrow aisles where not even the product itself is clearly visible.
Fortunately, this way of conceiving retail spaces is becoming more and more obsolete, and even supermarkets are opting for more open designs that create squares instead of aisles, where people and light flow naturally.
Think before acting: the lighting study
Measuring the layout of the space and calculating the amount and type of light we need will help us choose the most suitable elements to strike the best balance between cost, visual and experience. We will be getting the right amount of lux (lumens per square metre) at all points of the shop.
Quality over quantity equals savings
Usually, quality goes hand in hand with versatility and options. Choosing higher quality spotlights brings many benefits, but in this case, we will focus on three: greater durability, better light distribution depending on the type of beam we are looking for and, of course, lower energy consumption.
Now that you know the keys to creating an eco-efficient and sustainable environment with your shop lighting, contact us and take your point-of-sale to the next level.
This is what we discovered
Let your store tell your story.
Because our heart is where your store is.
Because we are retail thinkers and space makers.
Because we are the global-local partner that you need.