digital signage

Solutions for omnichannel in retail: 7 sins and 10 commandments

All Retail digitisation strategies commit at least one or two sins. We present the 7 deadly sins that can condemn an omnichannel project. Download our guide and learn, not only the sins, but also the 10 commandments of a successful digitisation strategy.   Omnichannel and the digital transformation have been the subject of debate in …

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How has visual communication in retail evolved? From photography to digitalisation

How we should understand signage and how printing, backlighting and digital signage are related to each other. When should we choose one format over another, and what we can achieve with each one.   In the beginning, there was a sign… This is not the beginning of a drawn-out story. Rather, we want to focus …

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Digital signage: the (not so new) way to connect with customers in retail

Main points:   What is digital signage and what do you need to implement it successfully, ensuring the maximisation of your ROI. How to outline a digital signage strategy for your points of sale and avoid switched off screens, additional workloads for your store staff or a bad investment. Digital signage is a content, technology …

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Digital Transformation in Retail: 3 key aspects and applications

·         Digital transformation is not a goal, but a means to achieve omnichannel retailing in the point of sale. ·         Corporate culture, understanding our customers and choosing a partner who knows how to guide us through the implementation of technologies in the Retail field are the key elements required for successful digitalisation. ·         Digital signage is just …

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