Fashion, the importance of experience in a very competitive sector

Fashion retailers and brands face a common challenge: the need to stand out in a very competitive sector with a wide range of lines coexisting in all categories.

The offline/online border is practically non-existent in fashion and, as such, it requires an omnichannel, immersive shopping experience.

The customer journey must experience the digital transformation. Brands and retailers are aware of the importance of leveraging their customers’ digitalisation, to gather information about them at every point of contact, with a view to customising their experience across all devices and channels.

At HMY, we take on board this challenge and offer fully customised, bespoke projects from concept design, space design, production and manufacturing, to integration of specific- technology into furniture. Our aim is to create a different, unique and on-brand shopping experience for the demanding fashion clientele and which will have consumers returning to the store and increasing their brand loyalty.

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