For over 60 years, HMY has been producing 360º projects for retail, from defining the business model and concepts to manufacturing and turnkey projects. The retail sector has been evolving over the years. It is not just large food stores on the one hand and small independent companies on the other. On the contrary, it covers a multitude of chain stores with different concepts, network sizes and a varying geographical presence.
To support these retailers, the HMY design office and project managers adapt and optimise the concepts of creative signs for production, respecting the chosen visual identity. Thanks to our expertise in multiple materials, we can produce any type of furniture, from the simplest to the most complex, which is always adapted to the configuration of each sales outlet. Our assembly teams operate all over the world, no matter where the stores are located, which allows HMY to implement any store network.
An example is the project undertaken with De Neuville in France, market leader in chocolate franchises. Several sales outlets have been created with a new concept called “Vivons gourmands”, which uses warm colours enticing gluttony.
In this case, we adapt the agency Carré Basset’s creation to industrialise the concept, according to the chocolate manufacturer. The murals have been segmented to optimise their location and some elements have been placed strategically to give greater visibility and make some products stand out. In addition, tables with confectionery products in bulk have been set out so that customers can make up their own bags.
This project is the result of the work we have been doing with the brand since 2015, adapting its stores according to different concepts and needs. So far, we have created stores throughout France, including in Gonfreville-L’Orcher, Nice, Bologna and Mer Lorient.
In order to better respond to our customers, we pay special attention to listening to their problems and their needs to offer them the solution that best suits their expectations. We work with them every day to develop an attractive and efficient sales space, offering innovative solutions with quality products and services, creating an excellent shopping experience.