Expansion

Key factors to choose a shopfitting supplier

How to choose the best shopfitting supplier for your project? We analyse the areas and factors on which major brands, multinational brands and retailers base their decisions to choose a shopfitting supplier. All projects begin with a brief defining the objectives of the project, the audience or buyer whom the project is addressed to, the …

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Why are Project Managers a key part of shopfitting projects?

Project Managers play an essential role in ensuring the smooth development of retail projects. They anticipate problems and coordinate the different stages of the project. The greater the complexity of the retail project, the greater the need for a role that defines and supervises the best work methodology.   What are Project Managers? Project Managers …

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We present the first Shopfitting Guide, the professionalisation of the sector

We present the first document that compiles the methodology of retail expansion projects. This guide combines our 60 year experience in creating retail spaces and manufacturing commercial equipment for all sectors. Introduces the trends that will dominate retail in 2021.   From retail, for retail   2020 has been a year full of events, new …

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Key elements for expanding retail and point-of-sale formats

Which retail formats should be considered in an expansion strategy? How does each point of sale format respond to the business objectives of a brand or retailer? In recent years, brands and retailers have fostered huge professionalisation in their expansion and marketing departments use of physical points of sale.  This professionalisation has led them to …

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Fila continues its expansion and revamping in Argentina

The prestigious sports brand FILA will begin an expansion process in Latin America where it will open 3 stores every year and at HMY we are prepared to accompany them throughout the design and conceptualisation process as we have done with the opening of its new Flagship Store. Concept and design of the new FILA …

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