How to choose the best shopfitting supplier for your project? We analyse the areas and factors on which major brands, multinational brands and retailers base their decisions to choose a shopfitting supplier. All projects begin with a brief defining the objectives of the project, the audience or buyer whom the project is addressed to, the …
Project Managers play an essential role in ensuring the smooth development of retail projects. They anticipate problems and coordinate the different stages of the project. The greater the complexity of the retail project, the greater the need for a role that defines and supervises the best work methodology. What are Project Managers? Project Managers …
Why are Project Managers a key part of shopfitting projects? Read More »
We present the first document that compiles the methodology of retail expansion projects. This guide combines our 60 year experience in creating retail spaces and manufacturing commercial equipment for all sectors. Introduces the trends that will dominate retail in 2021.  From retail, for retail  2020 has been a year full of events, new …
We present the first Shopfitting Guide, the professionalisation of the sector Read More »
Which retail formats should be considered in an expansion strategy? How does each point of sale format respond to the business objectives of a brand or retailer? In recent years, brands and retailers have fostered huge professionalisation in their expansion and marketing departments use of physical points of sale. Â This professionalisation has led them to …
Key elements for expanding retail and point-of-sale formats Read More »
We know that the world has been increasingly aware of the care of the environment for several years. This trend has been translated into actions aimed at saving energy, reusing materials, etc. At HMY we have spent many years betting on sustainability and SmartECO. This philosophy is not something that is only written in our …
LPoint has been in the world of sneakers and streetwear for 30 years. This year they have decided to take a turn in their project and initiate a brand redesign and expansion process that already have visible results. A brand redesign is not a simple logo change; it is something that goes much further, especially …
On several years now, consumer preferences and habits have been drastically changing. Along that line, one of the main trends, and one which is having a serious impact on the French market has been the consumers’ commitment to take care of themselves and eat healthier, as well as being more respectful to the environment and demanding …
Scalpers, a Spanish brand that was created as a fashion brand for men, recently launched its new Scalpers Woman line, with the aim of following the growth path and continuing to make inroads into new segments, as it did with children’s fashion. After the great success with its men’s line, the brand has launched its …
The prestigious sports brand FILA will begin an expansion process in Latin America where it will open 3 stores every year and at HMY we are prepared to accompany them throughout the design and conceptualisation process as we have done with the opening of its new Flagship Store. Concept and design of the new FILA …
Fila continues its expansion and revamping in Argentina Read More »
