How many times have you thought about giving your customers a new way to interact with your products?Companies have made endless attempts to get potential customers to touch, feel and play with their products, from personalized stands, to shop windows that are programmed to operate automatically in order to capture customers’ attention.
But first, let’s put ourselves in this situation. Your store may be on a commercial street or right in a shopping mall. Of course, either of these places would clearly be ideal for starting any type of business based on product sales.
But the more players that arrive on the market, the bigger the problems that are created. Don’t believe us? The good thing about these types of places is that it is very likely that all of the shoppers who walk front of your store would be willing to buy products. But the tricky thing here is to answer the question: How do I set my store, and my shop windows, apart from the rest?
You may think that the price and product alone are enough for your customers to be willing to shop in your store. Nothing is further from reality. It is clear that the price and the product play an important part in decision making. In fact, one of the most important parts.
But, assume that anyone who walks past your store on the way to another has no intention of buying your product. However good your product and its price may be, that will not be enough for them.
So, you may be wondering: what can I do?
Display your products differently, and clearly differentiate them from others. How? By distinguishing yourself from the competition with new and innovative concepts of shop windows and displays.
Let’s look at some examples of brands that have already been putting this into practice, thanks to HMY and other products that improve customer attraction to your store.
At HMY we worked with Sony Center to redesign their customers’ experience in the physical store, which in terms of their brand consisted of creating a new concept for Sony Gallery, which was Sony Center. In addition to the store’s name, special emphasis was placed on the development of the customer experience with the products Sony Center was selling.
With that in mind, the objective was the following:
“To offer customers a light, streamlined and accessible space, where they could interact directly with the product.”
Therefore, one of the key elements of this project was to rethink what the shop windows communicated. This, for practical purposes, consisted in creating a series of messaging systems framed in color codes that were able to capture the attention of customers who walked in front of the store in order to attract them and get them to come in and try their product.
In this way, Sony Center managed to attract a larger crowd and to set Sony Center apart from the rest of the stores that shared the commercial space.
A Holographic Display
Imagine that you want to get customers’ attention with a product that is not yet available in physical stores, because you are conducting a campaign in order to generate appeal and expectation about it. How should it be showcased in the shop window?
Up until now, screens, posters, and other options were used which are nothing more than marketing actions that have always been done. But now imagine being able to show your product virtually through a 3D hologram.[/vc_column_text][vc_single_image image=”3887″ img_size=”full” alignment=”center” el_class=”s-padding-bottom”][vc_column_text el_class=”s-padding-bottom font-size-20″]What effect do you think this will have on your customers?
With this display, which you can easily include in your store as an attraction, you will already be saying things about your product and your store. The main features of using this product give you results such as:
- Brand differentiation.
- An increase in brand remembrance and awareness.
- Greater impact and visibility of the product.
- A more intense customer experience.
Putting a display on a shelf was a strange thing to do years ago. However, technology that serves the retail industry is one of our strengths. Digital signage on shelves allows us as companies to better manage the products in our stores in the following ways:
- Reduce pricing errors.
- Increase revenues through advertising.
- Decrease in-store operating costs
- Remotely control multimedia content.
Indeed, it offers more control, greater appeal, and increased process efficiency. We can also show other types of content on the display such as as opinions, social networks, promotional content…
This display has two main functions, on one hand, it allows us to offer the real product to the consumer, and on the other, it makes it possible for the client to see various digital content through a transparent LCD screen.
This allows us to provide more information about our product to our customers thus generating greater intent to purchase and improving the shopping experience. In short, it allows us to enhance the product’s storytelling.
These are just some of the options that we offer at HMY. As you can see, your company can have a more modern image, and you can also manage the information that is offered to your customer in a more organized way, and above all, make sure that your store no longer goes unnoticed at first contact with potential customers. Maybe they will come in and maybe not, but one thing we are sure of is that with this type of technology, you will be able give your potential customers the same image of your company that you have in your mind, and your product will clearly be differentiated from the rest and become a lasting memory for them.