With ever changing patterns in shopper & consumer behaviour, BMC-Barcelona Fashion Centre and B2bSportmas have recently launched the innovative project 720 e-Lab; a cross-platform solution that’s main goal is to provide brands with comprehensive information about their customers buying trends.
The creation of the Prime Retail Lab is a key strength and success of the project. The Prime Retail Lab is a space that’s main aim is to recreate a multibrand selling point, where the visitor can test the technological solutions offered by the market for the retail sector.
HMY Yudigar, the leader in the design, manufacture and installation of equipment for commercial spaces, is sponsoring this project and has created an experimental selling point, to show how technology can be used as a solution to improve the consumers shopping experience.
The Retail Lab is a place where retailers and brands can be informed and try out the latest technological solutions available in an educational, visual and tangible way that encourages their understanding and use.
HMY Group are excited to announce the creation of the HMY Retail Technologies Division which includes our technological partner Keon. Combining our experience and capabilities together has resulted in the development of a comprehensive package of RFID solutions for the retail market. Our products provide improved category management and organization in the store that increases cross-selling and impulse sales opportunities that satisfy the increasingly demanding needs of a omnichannel consumer.
HMY Yudigar and the HMY Retail Technologies Division demonstrates it continued strengthening of its position in this market by developing the most advanced technological solutions that provide real answers to the ever changing challenges in consumer habit behaviour both now and for the future.