Our first participation in the Marketing Point de Vente trade fair. The MPV fair prevails as the Point Of Sale marketing appointment. It is organized every 2 years in Paris Porte de Versailles this year was on from 1st – 3rd April with many PLV sector representatives exhibiting.
MPV showcases the latest market trends for companies to share, adapt and develop. In a market where brands have to continuously renew and refresh to gain and retain the loyalty of customers, the MPV fair demonstrated the latest, brand strengthening, Marketing POS solutions.During the first involvement at Marketing Point de Vente, HMY were noted for technology in PLV, furniture through the latest developments, reference shops and models of productions such as the Renault Sport metal totem and the PMMA Lindt display.
Visitors were able to see HMY’s capabilities, to customize and adjust solutions for each Retail Project. In the centre of the stand, a tree showed the HMY capability to work with the different materials shown in PLV: glass, wood, metal, plastic…Also, HMY exclusively showed an innovative display called AdvanDisplay. RFID technology by HMY, integrated in a totally customizable display that allows sales, merchandising and stocks control in real time and from a distance.
To summaries our first attendance: a real success, with a high number of distributors and brands visiting HMY.
Pharmagora Zoom…
Pharmagora is a professional fair that gathers all health professionals, pharmacy and medicines. In 28 years, Pharmagora has become an essential event that brings the latest trends of tools and solutions for pharmaceuticals and pharmacies teams.
Once again it proved a popular opportunity for pharmacists and people in charge of Brand concepts for pharmacies and par pharmacies to gather and showcase product and developments.
In this third year, HMY presented the automatized integrated payment point. Our modular equipment, promotional furniture and visual communication were shown and demonstrated.
A very good edition for HMY, a crowded stand and visitors showing high interest in our pharmacy and par pharmacy offer.
