From first to third in October we attended the international exhibition of DIY EUROBRICO 2014 that took place in Valencia.
In addition to the exhibition where we combine traditional product, POP & Events, technology and services, we organize some talks that took place during the three days of the event. Titled “Solutions to improve the shopping experience,” we talk about:
– Brand. Creating value. The importance of branding strategy for brand growth. – Design yes, but effective. Success of projects that we have developed in other sectors. – Technology. The future of retail. The fusion of technology and design to create better shopping experience.
It was definitely a great opportunity to strengthen our commercial speech with retailers and brands, making special focus on our diversification and evolution in technology, POP, events and other services. Showing us as “The tool they lack.”