During the last Paris Retail Week, held from September 19 to 21, HMY had the opportunity to collaborate with Microsoft on the technological company’s booth at this event.
On this occasion, HMY’s task was to design and build a piece of furniture for the booth in which different elements could be integrated, as requested by Microsoft. These included a radio frequency identification system, a screen, a camera and a small computer that functioned as a media player. All of these were integrated into the technology’s facial recognition systems. In view of the impression made by the whole presentation with hardware integrated together with the software implemented by Microsoft, it could be said that the results were more than satisfactory.
Among the visitors to the Microsoft stand were some clients of HMY that are relevant in their respective industries such as as E. Leclerc, Pimkie and L’Oreal, which were very impressed by the completed project.
The assignment was challenging and time was tight, but the deadlines were met thanks to a lot of coordination between different departments, which was organized by the Project Manager, and also thanks to resourceful subcontractors when it came to in-house production of the furniture. They all shared a single basic objective: to arrive on time with everything ready for the big day.
This collaboration with one of the most important and influential companies in the world economy only reinforces HMY’s important presence in the world of retail marketing, in which they continually set the bar and prove themselves to be ahead of the curve, always offering sound and effective solutions which set trends for both clients and competitors.
In addition, the fact that HMY had such an important impact on one of flagship booths at one of the most relevant events in retail marketing worldwide, reinforces their modus operandi, with the impression that they have exceeded expectations both internally and externally.
The 2017 Paris Retail Week has been the third edition of this fair, which, year after year, paves a path in the world of retail as a point of reference for retail professionals.
In fact, this year’s edition has been focused on technological innovations that can be applied to retail marketing, which include those related to virtual reality, augmented reality and artificial intelligence. Precisely because of this, the project carried out between Microsoft and HMY has been especially important, since it has marked a focal point at a particularly cutting edge event compared to other similar events and its previous editions.