Customer experience in a physical environment also means thinking about the things we cannot see. The lighting or the feel of the ground we’re walking on are elements we pay little attention to. At least that’s what our brain is telling us. However the subconscious mind and emotional system are constantly analyzing whether these stimuli are being pleased or repressed. That’s why our customers don’t question if they are comfortable in our stores. They simply know it.
So let’s take a look. Here, as a retailer, you will find innovative solutions to address this.
So, what are the ideal variables for your customers?
Temperature is a key element of experience. So crucial that it can change a customer’s perception of a product. It’s such a simple thing that it’s hard to even pay attention to it. It’s a little different if you’re in the middle of a purchase and you have a thousand things in the back of your mind.
Now think about your business, how many times have you stopped to think about the temperature in your store?
Once? Not at all?
That exact reason shows why something so basic is so important. It is something that should go side by side with your customer’s shopping experience. Don’t agree? Imagine them feeling cold when shopping in your store. The first thing they probably want to do is take refuge in a store you compete with, because it’s a little warmer. Or if you turn the radiators up, someone may suggest implementing a refreshment table to relieve them of the heat.
The perfect temperature for each location
But of course, not everything can be applied to the same type of retailer. You have to keep in mind the type of product you are selling.
Yes, with the temperature also being sold.
We know you may be thinking that temperature is not that important. But imagine the frozen food aisle in the supermarket. Can you imagine if it were hot? Your customers would be thinking the food your selling is in poor condition.
Or the opposite:
Imagine a bakery. When a customer walks in the door, he can feel the heat coming from the ovens where the bread is being made, as well as the smell. (But that’s another thing).
As you can see, temperature should vary and work with the products you’re selling, even if you sell a range of products, you should adjust the temperature in each area to suit them. That way, a customer’s experience will become a very positive one. In addition, the customer’s perception of your product will noticeably change.
At HMY we have a lot to say on this subject. We’ve developed different systems so that companies can incorporate temperature and greet their clients with a unique experience.
Imagine an IoT Sensor that can detect the temperature outside or is connected to a weather forecast platform.
Sounds pretty standard, right?
Well, now suppose that this sensor measures the outside temperature and depending on it, adapts the store’s indoor temperature, tailored to the products displayed round the store.
Let’s put it into practice.
Let’s say that outside your store it’s raining cats and dogs. The only thing your client can think about is grabbing a cup of coffee to warm up. With this system collecting the necessary information at the time, it can display digital signage according to that moment, in this case: coffee.
The same will happen in the opposite scenario. If it’s hot outside, the system will suggest refreshments inside to meet the needs of their customers.
As you see, this will help to achieve two goals. The first, and most important, is to give our customers what they need in the moment and, of course, increase our sales.
We hope you’re convinced that temperature is an important factor. And, despite being something you cannot see, is waiting for your business to implement.
And you, what’s stopping you from ensuring your business is in the right temperature?