Aware of the important changes in purchasing habits that have played a part in the Health and Beauty sector since online sales channels were developed, as well as the entry of strong digital distributors, HMY, international leader in 360º global services and innovation for retail, has developed a showroom specifically for that sector in its Cariñena factory (Zaragoza). Since it opened in November 2018, the space has registered more than thirty visits by national and international brands and retailers. Thus, close to a hundred executives of companies from all sectors, and from 8 countries, have been able to see first-hand the latest developments in innovation and technology applied to help brands and retailers meet their two main challenges: footfall and influence.
Thanks to its expertise garnered throughout the last 60 years, HMY is positioned as the privileged partner to accompany companies in the sector in this global process of transformation and adaptation to buyers’ high demands. An international implementation experience and ability that has allowed it to be a strategic partner of the main players in the sector such as L’Oréal, Chanel, The Body Shop, L’Occitane and Estée Lauder. In this perspective, the showroom aims to bring together the most advanced solutions in the same space that allow brands and retailers to move towards more digitalised sales outlets.
“We have designed our showroom with the aim of presenting ourselves to clients and potential clients of the H&B sector as a total global partner capable of offering integral solutions throughout the world. The fact that our space has been so well received demonstrates the great interest of brands and retailers in finding out about the innovations that will allow them to offer a differential service adapted to new consumer demands,” says Patricia Rodríguez Mediano, Global Key Account Director at HMY and expert in the Health and Beauty sector:
Smell, sight and touch are the attributes that guide the purchasing decision in the Health and Beauty sector, hence the shopping experience and adapting the sales outlet to each consumer is the key to success. With this objective, HMY’s showroom has enabled it to focus on new designs of furniture and materials that integrate sensory and olfactory elements to enhance these aspects and promote interactivity between the product, the brand and the final customer.
The space also boasts technologies that allow the customer to take photos, share their experience in social media and access tutorials. It also includes Consumer Analytics solutions such as audience analysis cameras that make it possible to measure variables in real time with which to personalise the shopping experience and offer customised products.
To build its showroom, HMY has collaborated with several strategic partners such as Porcelanosa, Lledo and Granorte. In addition, the company has been able to count on the support of startups such as Meraki, Deusens, Graphene-Tech and ATBim for the technological development of the solutions presented in their space, although in this space they are focused on Health & Beauty they can be applied to all sectors.[/vc_column_text][vc_column_text]Contact us if you want to know more about our Showroom[/vc_column_text][vc_btn title=”Contact” style=”flat” color=”primary” align=”center” link=”url:https%3A%2F%2Fhmy-group.com%2Fcontact||target:%20_blank|rel:nofollow”][vc_empty_space][vc_separator style=”dashed” css=”.vc_custom_1543495135662{padding-top: 10px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
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