From 23rd February to 3rd March the Euroshop 2011 exhibition was held in Dusseldorf, Germany. Euroshop is the largest international exhibition where suppliers of goods and services not for resale are able to demonstrate and present products and capabilities to Retailers. The event is held every three years and HMY were once again in attendance, providing latest news of the company relating to furniture and commercial equipment. HMY have been supporting this event from 1990 and have attended each Euroshop since without exception.
With the message “Your global shopfitting partner” being communicated to the visitors at the HMY stand which occupied an impressive of 1.000 sqm, HMY maintained the reputation of being a leading international group presenting amongst other things some of their most notable developments at R&D. In this space. One interesting feature was that visitors could discover the different product ranges designed by HMY for each retail sector, as well as the services placed at the disposal of customers for the development of products and the implementation of projects. HMY was shown to be much more than a supplier of commercial equipment over the period of the fair in so many different ways.
New product lines were presented that are designed to facilitate the payment process by Customers in the areas of goods collection, together with furniture systems which allow optimum display of products for sale in self-service areas for the consumer. An optimum arrangement created through the merger between technology and design that saves costs to Retailers and facilitates the ease of purchase to their customers.
HMY also took advantage during this Euroshop to communicate and explain the changes that have occurred during 2011 within the HMY organization.
Firstly, there has been a change of brand globally, the logo has evolved to become more visible for the family membership of each company to the HMY group. In recent years, the Organization has grown and expanded internationally with the incorporation of new brands, factories and subsidiaries. The situation was that all the companies had maintained their original brands, but Euroshop 2011 was chosen by HMY as the perfect time to show graphically and with great clarity the corporate Union that is now in place. From now on, all the family members of the group are under the HMY name.
In addition, the updating of the Group website was presented www.hmy-group.com which contains the new philosophy and mission of HMY, with the strong objectives to combine the experiences and efforts of every integrated entity within the group to offer a global service to customers wherever they are.
This edition of Euroshop closed with a very positive statistical balance: 106,000 visitors and 2.038 exhibitors, the largest number in the history of the fair. This is supported by good results on contacts that took place at the HMY stand, the wide interest shown by many visitors into the increasing specialization of HMY and the range of products and services available within HMY which are focused across all retail sectors. This all goes the support and consolidate the HMY position in the market as a leader for furniture and equipment supply and the provider of project solutions to the Retail sector.
