HMY boosts its augmented reality solutions with a partnership with DeuSens

HMY, the international leader in global services and innovation for retail, has announced a partnership with DeuSens, a strategic choice for the company to be able to keep working on the digital transformation of points of sale.

Lorena Gómez Latorre, Retail Technology Manager at HMY, stated that “our partnership with DeuSens shows our willingness to place the customer at the centre of our strategy and to offer them a memorable in-store experience. Augmented, mixed and virtual reality plays a key role in this objective”.

DeuSens won the first TZIR startup acceleration competition, in which HMY collaborates; and it has become the ideal partner to develop augmented, virtual and mixed reality solutions as well as experiences that optimise sales, facilitate shopping and harness the brand image.

With its technological solutions, DeuSens seeks to create hyper-experiences to be lived with the five senses in view of experiencing unique moments by recreating 360º environments in pictures or video as well as using traditional digital images.

DeuSens uses technology as a support to create custom, user-oriented experiences for customers that look for new ways of interacting with the brands. As such, it is the ideal partner for HMY’s Retail Tech division in achieving its goals: to increase the traffic, conversion ratio, engagement and loyalty of customers of brands and retailers.

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