Sustainable shopfitting

In an age where consumers are increasingly environmentally conscious, and there is a much wider understanding of the need to conserve natural resources, a sustainable shop fit-out is becoming a vital part of any retail business plan. In addition to helping the environment, as the realities of climate change become more and more apparent, it gains customer respect and loyalty – something critical to business success.

The most successful are widening focusses far beyond their financial targets and incorporating company-wide practices that assist in achieving global, sustainable development goals.

Sustainability forms part of HMY’s commercial philosophy, and we strive to achieve environmental satisfaction for brands and retailers and their customers. When designing and developing any retail space, there are a number of key things to consider to ensure your shopfitting approach is as “green” as possible.

Firstly, thanks to advances in technology, retailers can go completely paperless – whether through offering digital receipts, as opposed to wasting paper, or incorporating digital signage into the store. HMY has developed a unique digital signage solution which allows the dissemination of promotional or commercial content in real time on store screens, enabling brands to customise content according to location and the promotional context.

Adopting technology and merging the online and offline experience in this way, means updating in-store displays is quicker and more efficient, while offering customers an enhanced and personalised customer experience.

Resourcefulness is vital for running a sustainable business and the choice of materials in retail is becoming increasingly important. Using raw and renewable materials means waste is significantly reduced. Recyclable items made from metals, woods and plastics, for example, can be turned into new products, saving the need for materials that can drain our natural resources down to dangerous levels.

As a testament to their commitment to sustainability, HMY has exclusively designed E-Bulk, the first bulk stainless steel furniture to offer its customers. This is the same price as plastic, whilst being widely recyclable and better for the environment, ultimately helping fight against food waste and overpacking, yet still very aesthetic and customisable.

Another simple way to reduce your business’ carbon footprint, is replacing traditional light bulbs with LED lighting. LEDs are known to be much more efficient as they use less energy and the low heat means there’s considerably less heat loss, which can result in wastage. These come in several models too, allowing for customisability.

Are you thinking about creating a more sustainable retail space? Get in touch today, to find out how we can help.

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