As you know, many innovations stem from the analysis of purchasing processes and the introduction of products, which allows for the development of optimal merchandising that meets the needs of any company.
During the nineties, shelving served a single purpose: to hold the merchandise on display. The aesthetics of the furniture was not taken into account. Ten years later, the evolution of large retail spaces made it clear that there was a need to put more product ranges on the shelf. This called for shelf manufacturers to improve them aesthetically as well as increase their capacity and cost effectiveness, while maintaining the furniture’s durability.
In 2008, large food companies, in order to better compete, demanded more efficient solutions which also placed value on the product, and not just the quantity of merchandise.
How can we develop a more efficient shelf?
In 2001, using the motto “you can’t buy what you can’t see,” P25 Evolution was born, a bookshelf that increases the power of shelving, improving product densification. It also improves visual ergonomics in the purchasing process, streamlining the physical appearance and aesthetics of the furniture without it losing its strength or carrying capacity.
Not only is there more space in the inner part of the P25 Evolution, which improves the exposure of products, but it occupies less space, so it takes less furniture to offer more product. A clearly beneficial solution for businesses that do not have enough surface area in their stores.
HMY developed the concept of Evolution P25 using the basic merchandising criteria and applying them to distribution, thus increasing the display area by more than 20%.
SLIM Line, the Shelf of the Future
At HMY we are constantly innovating and developing new solutions to steadily improve the business environment. Through the application of a complete value engineering process, we make sure our products provide new capabilities and features.
The SLIM Line has been specially designed to work for any business because it offers great versatility and can be used in any industry, as it can hold all kinds of products, including those within the food industry.
Also, the SLIM line of shelving is sturdier and, thanks to the special care taken in its slim design, it considerably improves space optimization, which directly affects the profitability of the business, in addition to allowing a better sampling of merchandise and the development of merchandising activities.
Sustainability is also important, which is why in the case of the SLIM Line shelf we have managed to reduce the number of raw materials used in its production, reducing its weight by up to 8% and using resources more efficiently. Finally, unlike other options, this shelf stands out for its clean appearance: no welding, no perforations, and no visible grooves.
Wait, there’s still more…
Here are six things you should take into account in order to optimize the exposure of your products on the shelves:
- The merchandise: In addition to its size, you must have a clear idea of the way products are distributed in your commercial space, where you display fresh products, beverages, dry food…
- Its implementation: Whether it is displayed vertically or horizontally, either way, its visibility should be taken into account when positioning the products according to hot or cold spots. The larger or heavier products must be placed on the bottom, and the smaller and less heavy items will be placed on the top. In the event that all of the products are the same size, the implementation should be planned according to the family of the products.
- The furniture: The shelf should allow for product exposure, and must meet the essential requirements in order to be able to display all of the products.
- The shelf: This should increase the display space and allow for the application of technological solutions, either through digital product labels or LED lighting systems.
- Ergonomics: The shelf must be configured so that the consumer can properly view merchandise and access the products displayed on the shelf.
- Replenishment: We must take into account the ease of inventory replenishment processes in order to avoid inconveniencing the workers who have to restock the products on display.
As you can see, we have considered everything that goes into something as simple as a shelf: from its functionality and design, to its impact on the environment and ergonomics, among other details.
This shelf is just one of the many solutions you will be able to learn about at Food Weeks: an event specially designed for you to be able to see, touch and feel in person all of the new products and innovations that can be implemented in the food industry.
