Brand Experience

9 technologies for transforming fashion stores into experiential spaces

Fashion has always been one of the most transgressive and experimental retail sectors. Now, thanks to the maturity of technology, it is transforming the in-store shopping experience once again. It is no news that technology has long been fantasising about Retail and vice versa. Until recently, this utopia was reserved for flagships, the only formats …

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Retail trends 2020: Creating new experiences in physical stores

Despite the increase in online shopping, we begin a stage in which service and experience in physical stores are increasingly important. A new generation of consumers shows preference for physical stores and value ​​the experience. Therefore, the retail sector must take advantage of it and know how to attract this type of audience. These are …

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