Advertising at the point of sale has become a key element for brands to generate an impact on buyers. Coordination as a key element: design, installation, and launch of the campaign at the point of sale and in the digital sphere must go hand in hand. Advertising has always played a fundamental role in provoking …
Fashion has always been one of the most transgressive and experimental retail sectors. Now, thanks to the maturity of technology, it is transforming the in-store shopping experience once again. It is no news that technology has long been fantasising about Retail and vice versa. Until recently, this utopia was reserved for flagships, the only formats …
9 technologies for transforming fashion stores into experiential spaces Read More »
Despite the increase in online shopping, we begin a stage in which service and experience in physical stores are increasingly important. A new generation of consumers shows preference for physical stores and value ​​the experience. Therefore, the retail sector must take advantage of it and know how to attract this type of audience. These are …
Retail trends 2020: Creating new experiences in physical stores Read More »
The effectiveness of stores when it comes to displaying their products more and better does not only depend on the size of the store, the design has a great deal of influence in giving them greater visibility and, of course, making them more attractive to the consumer. A transformation success Forum Sport needed a change …
How a store optimised its space to get a better customer experience Read More »
In an age where consumers are increasingly environmentally conscious, and there is a much wider understanding of the need to conserve natural resources, a sustainable shop fit-out is becoming a vital part of any retail business plan. In addition to helping the environment, as the realities of climate change become more and more apparent, it …
Bio products are booming and the trend is expected to increase. Consumers are aspiring to more sustainable consumption and seeking products that are good for their health, environmentally friendly and fair to the producer. Proof of this is the consumption of bio products has more than doubled in Europe in the last decade and according …
How can the retail sector adapt to the bio boom? Read More »
Using data and technology to make the shopping experience interactive is also a way to turn it into a memorable customer experience.
Technical disruptions, shifts in shopping behaviour and changes in consumer expectations mean that the industry has become competitive – and retailers must make sure that they are keeping pace and adapting to the changes.
The UK’s beauty industry is currently thriving, with sales of cosmetics reaching an estimated £2.1 billion in 2018.
