The MPV (Marketing at Retail Show) biennial exhibition will be held on March 27, 28 and 29 in Paris. This exhibition for professionals in the retail industry has gained worldwide recognition.
The exhibition offers a global, multidisciplinary approach to all aspects of point of sale marketing. It is divided into three main sections: 1) POP, Shop Fitting & Furniture, 2) Digital & Activation, and 3) Consulting & Design.
In the last edition, more than 14,500 professionals visited the exhibition in search of inspiration and solutions to help them face the future of retail.
For this edition of MPV 2018, the number of visitors is expected to increase significantly, as a reflection of the growing need for brands and retailers to innovate at the point of sale.
HMY’s booth will represent the most relevant solutions from the past year for innovating at the point of sale and helping brands and retailers add value to their commercial spaces.
HMY has a comprehensive vision of the point of sale experience thanks to the company’s international structure, their expertise and 360 perspective in POP and retail dating back to the 1960s, and their successful large-scale projects with international execution. This experience, combined with the group’s defining constant innovation, makes them a leader in state-of-the-art solutions for present and future challenges that the retail world is facing. This is why HMY’s presence at MPV 2018 is the ideal opportunity to explore, get inspired and see some of the best solutions in the retail industry.
The fair also includes the famous Paris Popai Awards, which provide recognition for the most innovative projects at the point of sale in the categories of POP Advertising, Shop Fitting and Digital and Merchandising. HMY will have the opportunity to display and promote their candidacy with 3 of its most important projects: Haribo, Look and Nutella, which were approved as entries for the Paris Popai Awards 2018. In the last edition of the awards, HMY was awarded two Popai Gold Trophies in the categories of “Shop Fitting – Multiple Achievements” and “Digital – Best Connected Shop” thanks to two of their projects: Decléor (France) and Futbol Emotion (Spain).
