Sport, the sector that has omnichannel as a challenge

Sport is no longer a niche sector for sport fans; it now forms part of the lifestyle of thousands of consumers.

This change in attitude must have a direct impact on the point of sale’s decor and furniture.

Aware of this challenge, HMY offers 360° concepts that integrate technology to create easily customisable spaces where customers live an immersive experience with the brand.

HMY moves with its customers to tomorrow’s retail. We accompany them to achieve the digital transformation of their sales sites, where interactivity and integration of the omnichannel approach into the physical store have become key elements in the sport sector.

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