Futbol Emotion - HMY

Futbol Emotion

Case Study

Play Play video
Stop Stop video
Play Play video
Stop Stop video
Scroll down Scroll


Project highlights

Concept design




Visual Comumunication

Project management




Madrid, Spain

With an extension of more than 1.500 sq meters, this flagship is the largest football store in all Europe

Futbol Emotion's expansion plan aims to be a benchmark in the sector. And there's no doubt the company's achieving it with milestones as important as this large-scale store.

In this case, the brand wanted to put special emphasis on the customer experience and, whith that in mind, this is what we made:

CONCEPT DESIGN: Proposal that encompasses all the elements to achieve a WOW effect on the end customer: technology, design and lighting at the service of the experience.

FURNITURE: The product exhibition is carried out in modern and urban furniture that integrates lighting, corporate colors and even sustainable materials in specific areas.

LIGHTING: Three very different elements have been added to the lighting of the entire store:
- Flexible LEDs on the walls
- Lighting on the soccer field
- Decorative LED tubes

COMPREHENSIVE VISUAL COMMUNICATION: On the façade, in the exhibition area, in headers... Even on the ceiling!

TECHNOLOGIES: Both the 19x2.2 m LED screen on the façade and the welcome VideoWall are a declaration of intent. The LED headers with the results of the live matches and the tactile totems to check producto availability complete the technological experience

Let your store tell your story.

Because our heart is where your store is.
Because we are retail thinkers and space makers.
Because we are the global-local partner that you need.

Let's Talk