Month: October 2019

LPoint has been in the world of sneakers and streetwear for 30 years. This year they have decided to take a turn in their project and initiate a brand redesign and expansion process that already have visible results.

A brand redesign is not a simple logo change; it is something that goes much further, especially in a retailer that must protect your brand against the cannibalization that may arise from your product. For this reason, brand identity is built on every decision that affects the store design: colours, shapes, materials, etc.

This helps a retailer to maintain and become the brand as a reference in the sneakers world, where everyone consumes all brands, but only the journey of discovery makes you a leader.

A 360 ° project carried out in record time

Thanks to the trust and involvement of the client, at HMY we were able to help them design 6 stores with a 360 ° approach covering all phases of work from design to assembly through 3D rendering, manufacturing, construction and logistics.

For the realization of the fourth store, we had a challenge: to carry it out in just 5 weeks.

The speed in these developments is essential to be able to take advantage of the opening opportunities that arise and thus be able to optimize the process of brand expansion. However, the most important thing is that the client has been very satisfied with the result, highlighting the proximity of the 3D renders to the result, which has even exceeded their expectations.

A new agile store concept

These new LPoint stores have been developed under the concept “Think outside the box” in which we have opted for an urban image, multi-material furniture and very careful lighting design through our Retail Lightning division. Through this combination, we have achieved a spectacular result with which LPoint has been very satisfied.

Another of the big bets in this new store concept has been modular furniture. With this solution, LPoint can modify the furniture appearance and arrangement according to their needs and interests at any time.

This solution gives agility to the stores, allowing you to offer a different image and adapt your space to events and promotions that you may have throughout the year.

Agility and versatility

Agility is one of the fundamental virtues that every store should have, thanks to it we build versatile spaces better adapted to the customer’s needs, offering brands and retailers a simple way to surprise their clients.

The best example is LPoint, the brand with new stores attracting customers and success since the inauguration.

If you want to know more about this and other projects, we invite you to contact us and discover first-hand everything we can offer you

The effectiveness of stores when it comes to displaying their products more and better does not only depend on the size of the store, the design has a great deal of influence in giving them greater visibility and, of course, making them more attractive to the consumer.

A transformation success

Forum Sport needed a change in its stores to provide a better customer experience and make its products more attractive. After the redesign we have achieved a great deal that we can summarise in:

– Greater visibility of categories and products

– Recovery of unprofitable sections

– Space optimisation

– Better shopping experience

– Greater prominence of the Forum Sport brand

We have consequently managed to completely transform the store enabling it to offer a differential experience and make its space more profitable.

Forum sport: a commitment to space optimisation

With the renewal of Forum Sport, we took another step towards reinventing sports fashion retail, solving the problems of this space through a layout design focused on facilitating customer comfort, finding their way around the store and getting the product to win in terms of attractiveness and visibility.

This model is now continuing its expansion after the redesign of the store in Vitoria to reach the La Bretxa market. For this new space, 1,300 square meters have been renovated and laid out over two floors with direct access from the Boulevard.

Strengthening the customer experience

The design devised by Consulting & Design has opted for the creation of themed areas, a new line of visual communication to reinforce the brand, omni-channelling and reinforcing the Forum Sport brand, giving it credibility and making it more consumer friendly.

The customer experience has been greatly developed thanks to the creation of a display space that includes repair and customisation workshops, which will eventually add presentations, talks and workshops.

Greater prominence for brands

The brands have ephemeral spaces enabled for personalisation and for carrying out promotions. This enables the brands that so wish to have a greater presence and prominence in the store.

As a result, Forum Sport not only offers a better experience for the customers in its store, but also for the brands it works with as it can offer more services.

More than 100,000 items

With its design, this space has managed to make the product shine more thanks to the new layout and the creation of themed areas, but also allows users to check more than 100,000 items and the stock in any store in real time.

This has been achieved thanks to installing touch screens that are used to access the omni-channel sales platform and also enable orders and returns to be made online.

If you want to find out more about this and other projects, discuss with us!